Yeah, we wondered what she was fulla, but the Fulla is a Jasmine like flower in the Middle East and Fulla dolls are on toy shop shelves where Barbie would be in other countries. Barbie was banned because she promoted values not shared by Arabic society. Fulla was created as an alternative for Barbie to reflect Muslim values.
For the Saudi market, she was dressed in a black abaya and head scarf, but no veil in other markets; because the product development didn't want to "go to extremes." For more liberal countries, Fulla has a white scarf and pastel coat. Her outdoor clothes have since become more colorful, but her shoulders are always covered and the skirt always falls below her knees.
Fulla has two friends, Yasmeen and Nada, as well as a little brother and sister. An older protective brother is in development for her, as well as a teacher and doctor Fulla, which are two careers that Fulla's creators believe to be respectable. Fulla will not have a boyfriend.
Animated commercials display Fulla's life, such as showing the doll saying her prayers as the sun rises, baking a cake to surprise her friend, or reading a book at bedtime.
As one of Fulla's commercials has warned, "When you take Fulla out of the house, don't forget her new spring abaya!
